Statoil, the Norwegian state-owned oil company’s strategy was to develop as a broader energy company. The name change to Equinor was designed to signal that transition. The Equinor name is divided in two: The first part originates from words such as ‘equal’, ‘equality’, and ‘equilibrium’. This reflects values such as equality and balance. The second part, ‘nor’ signals a company proud of its Norwegian origins.
Agency: Superunion