JLL is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions.
The creative idea behind the brand identity is based on the culture and the way JLL does business. Employing the right people who are the right cultural fit to connect with clients. Collaborating to solve challenges, big and small. Appreciating the value of a work life balance for employees and their families. Helping clients achieve and accomplish their ambitions.
At the heart of the visual identity is the expression of ‘Personal Touch’, in the handmade quality of the graphic canvasses, graphic expressions, illustration and the handwritten script.
As Design Director on the JLL rebrand project I was responsible for developing the look and feel, creating, writing and developing design principles for the brand, advertising and internal digital guidelines.
I developed the JLL Brand Hub platform working with in-house digital team and their third party agency. I was also the lead creative on the brand guardianship team, managing monthly creative reviews from JLL regional offices, ensuring the new VI was implemented correctly and advising the internal JLL creative teams on implementation.
Agency: Lambie-Nairn