Julius Bär is one of the world’s most robust and well-respected private banks. FutureBrand developed their brand strategy, positioning, creative platform and visual identity. I was commissioned to design and write the brand guidelines and to create the look and feel of their editorial thought piece magazine.
The bank's positioning as the international reference in pure private banking, drove a single-minded creative platform around ‘purity’. The visual identity focused on a simple, classic, strong design language that influenced all parts of the brand, from the light and beautiful photographic style through to the clean iconography and elegant typography. These principles were refined even further for the magazine design.
Agency: FutureBrand