Olympic Channel

The ambition was to engage its audience with the power of what sport can do, it provides a more comprehensive and personalised look inside the world of the Olympics. Literally turning the Olympics ‘Inside out’.

This was the first time the International Olympic Committee (IOC) had owned a direct relationship with a new generation of millennials and Gen Y. A brand strategy and identity was developed that celebrates the legend and legacy of the Games and the Olympic mission in order to resonate with younger viewers through an ‘always-on’ dialogue.

My original role was to rationalise the identity, create a visual ‘Living Ring’ design for each Olympic sport and to develop bespoke designs for specific social media content and advertsing. All the creative work was documented in a brand guideline which I designed and wrote, I continued as brand guardian working on implementation. As part of this I developed a storyboard and art directed a brand identity film which was commissioned to inspire and inform internal teams and external agencies about the Olympic Channel brand.

A comprehensive set of brand assets were created for print, online and social media applications including idents, logo mnemonic and graphic animations

The channel has grown from zero to more than 321,000 Twitter followers and more than 2.75million Facebook fans.