BOOK DESIGN
Katara partner with some of the world’s finest hotel brands including The Ritz-Carlton, Sheraton, Raffles, Marriott, Mövenpick and Bürgenstock Selection, whilst also developing their own home-grown Merweb business hotel brand.
The book was commissioned to tell the story of Katara Hospitality; past, present and future along a timeline, to document the achievements so far and to inspire investment in the future. I led the creative development and planning of the book working alongside a copywriter. I managed the artwork, pre-press and on-press process for the entire project. The visual theme and the story in the book was designd to work in sympathy with a brand film.
Katara was the ancient name given to Qatar by the Greek cartologist Claudius Ptolemaeus in the second century. The latitude and longitude of each hotel is detailed as a reflection of this heritage.
Agency: Lambie-Nairn